2018 Brand Marketing Plan

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Watch the 2018 BHGRE Marketing Update

I am thrilled to share the specifics of the BHGRE® 2018 Brand Marketing Plan with you.  This is our most comprehensive, impactful plan yet! I invite you to view this video, which summarizes the most important aspects of the plan.

Highlights include:

  • An expanded consumer advertising strategy, including new creative and an ad every month in Better Homes and Gardens® magazine.  This campaign also includes ads in Martha Stewart Weddings, Parents and Eating Well throughout the year.
  • The relaunch of our luxury program, Distinctive Collection by Better Homes and Gardens Real Estate. Our expanded program includes more advertising, sophisticated marketing templates, a dedicated social and digital strategy for luxury, and new tools to help you win more business in the luxury segment.
  • The new BHGRE Greenhouse: a one-stop-shop for  marketing, learning and communication. The new Greenhouse features mobile functionality, sharing and tagging content, intelligent search features and other great new benefits.
  • Our comprehensive online marketing plan around bhgre.com featuring lead generation, listing syndication, digital advertising and a comprehensive interactive targeting campaign.
  • The industry’s most engaging social media strategy.
  • The BHGRE tool set, including new tools to help bolster your productivity and save you time.
  • Highlights of the marketing plan around BHGRE’s 10 Year Anniversary, an exciting milestone for us all.

The BHGRE marketing team is proud to present this plan to you. I invite you to use this video in your sales meetings and as a reminder of all we have to offer. Also, remember to check out bhgremarketingplan.com as your online destination for the details of this plan. We wish you a productive and successful year ahead!