Watch the 2018 BHGRE Marketing Update
I am thrilled to share the specifics of the BHGRE® 2018 Brand Marketing Plan with you. This is our most comprehensive, impactful plan yet! I invite you to view this video, which summarizes the most important aspects of the plan.
- An expanded consumer advertising strategy, including new creative and an ad every month in Better Homes and Gardens® magazine. This campaign also includes ads in Martha Stewart Weddings, Parents and Eating Well throughout the year.
- The relaunch of our luxury program, Distinctive Collection by Better Homes and Gardens Real Estate. Our expanded program includes more advertising, sophisticated marketing templates, a dedicated social and digital strategy for luxury, and new tools to help you win more business in the luxury segment.
- The new BHGRE Greenhouse: a one-stop-shop for marketing, learning and communication. The new Greenhouse features mobile functionality, sharing and tagging content, intelligent search features and other great new benefits.
- Our comprehensive online marketing plan around bhgre.com featuring lead generation, listing syndication, digital advertising and a comprehensive interactive targeting campaign.
- The industry’s most engaging social media strategy.
- The BHGRE tool set, including new tools to help bolster your productivity and save you time.
- Highlights of the marketing plan around BHGRE’s 10 Year Anniversary, an exciting milestone for us all.
The BHGRE marketing team is proud to present this plan to you. I invite you to use this video in your sales meetings and as a reminder of all we have to offer. Also, remember to check out bhgremarketingplan.com as your online destination for the details of this plan. We wish you a productive and successful year ahead!