Leveraging BHG

Learn how to utilize the Better Homes & Gardens® brand to further your marketing efforts with exclusive tools, including Pinpoint, Personalized Magazines, branded gifts, and more.

Better Homes & Gardens - A Powerhouse Lifestyle Brand

The Better Homes and Gardens Real Estate (BHGRE®) brand is built on a trusted, iconic foundation that no other real estate brand can compete with. For generations, the Better Homes & Gardens brand has shaped and enriched the lives of hundreds of millions of people. For generations to come, this brand will continue to guide loyal consumers to live their best lives. As a member of the BHGRE network, you are able to effectively market yourself with unique tools to help connect and stay in touch with your sphere of influence before, during and after the transaction.

PinPoint

Market to high-value consumers and prospects with PinPoint℠, our brand's direct marketing tool that taps into a database culled from 100 million Meredith magazine subscribers. These consumers have a relationship with the Better Homes & Gardens magazine and/or one of the many subscription magazines Meredith publishes, including Parents, Traditional Home, Eating Well, Family Circle, Martha Stewart Living, and more. With PinPoint, you can target consumers you want to build relationships with based on where they live and who they are: first-time homebuyers, luxury buyers, move-up buyers, and other important segments. You can send professional postcards describing your expertise in your market, or your listings. A perfect way to get the word out about you and build your brand.

Better Homes & Gardens Materials

Shareable Content

Share Meredith lifestyle photography, articles on BHGRELife.com, and branded lifestyle videos from America's lifestyle leader in your own marketing, social, and sales channels.

Office Design

We offer a variety of office design resources to help you roll out the red carpet for your clientele, including office design inspiration prepared by the Style Director from Better Homes and Gardens.

Gifts

Closing Gifts

A very important way to congratulate a buyer on their new home and thank them for their business. Beyond closing gifts, a real estate professional has many other occasions to send something special to a client or propsect to build or develop relationships: thanking someone for a referral, following up from a meeting, or wishing someone a happy anniversary of their move. 

Client Gifts

If your client or prospect loves entertaining or do-it-yourself projects, send them the iconic Better Homes and Gardens New Cook Book, or a variety of other well-loved titles covering decorating, home improvement, and gardening... all at preferred pricing!

Advertising Discounts

We offer discounted advertising in top publications, both print and digital. Reach a multitude of consumers whether they are located in your marketplace, across the country, or around the globe.

Print Discounts

Place advertising in top publications at discounted rates

Online Banner Advertising

Purchase banner ads guaranteeing 1 million impressions on seven major websites for a very discounted rate!

Online Advertising - Adwerx

Adwerx revolutionizes online advertising for BHGRE affiliated agents with digital tools that are affordable, effective, and accessible to everyone. The BHGRE network is eligible for a 25% discount. 

Better Homes & Gardens Magazine Advertising Discount

Promote your listings to a captive audience of home enthusiasts through a regional ad in Better Homes & Gardens® magazine. This is a great way to leverage the strength of the Better Homes & Gardens brand and to market in your preferred regions. We are pleased to offer extremely discounted ad rates extended to the BHG Real Estate family. 

Learn More

Find An Agent Tool on BHG.com

Expanding on the already robust relationship Better Homes and Gardens® Real Estate shares with Meredith Corporation, BHG.com has released an update to their website which enables their visitors to search for BHGRE® listings and agents. This is an exclusive offering to our brokers and agents and allows us to further leverage our connection with the Better Homes and Gardens brand.