Digital Marketing Overview

Digital Marketing is a core component of every modern agent's marketing plan. Here you will find useful tips, information, and access to Better Homes and Gardens® Real Estate's many digital marketing tools.

Digital Marketing Tools

BHGRE offers agents and brokers numerous digital marketing tools at no additional cost, including the Marketing Center and Zap.


BHGRE Marketing Center

The BHGRE Marketing Center provides agents and brokers a simple, easy to use platform to create print and digital marketing materials. Utilize customizable templates and a drag-and-drop interface to create and share postcards, flyers, social posts and more. A robust image library and editor allows unlimited possibilities!



Zap is a comprehensive, fully integrated platform. Zap features a consumer facing property search website and mobile app on the front end tied to an agent CRM and corresponding app on the back end. 

Along with full CRM capabilities, BHGRE agents and brokers have the ability to showcase their digital marketing skills via customizable websites featuring easy to use widgets and blogging capabilities.

BHGRE Digital Marketing Campaigns

BHGRE runs numerous national and local campaigns supporting agent lead-generation and branding efforts.


Localized Search Engine Marketing Campaigns (PPC) drive traffic and leads through


Display advertising bolsters our brand across local markets, targeting likely home buyers with engaging creative.

Social Media

Social Media campaigns run in support of agent listings, driving both leads and awareness.


Search Engine Optimization efforts, including content production and citations, help push our listings to the top of search results.

Digital Marketing Guides

Quick access to guides and important information



Learn how your websites and marketing campaigns are performing



How to optimize your online presence to boost your pages and listings in search results


Reputation Management

Monitor and manage your online profiles and reviews