Marketing Overview

Better Homes and Gardens® Real Estate combines a powerful lifestyle brand backed by national print, digital & social marketing campaigns with tailored tools & resources, allowing agents & brokers to customize our brand to suit their local markets, trends, and consumers.  

Tailored Tools & Resources

BHGRE® has created a robust collection of marketing tools for affiliated brokers and agents. Harnessing the universal awareness of the Better Homes & Gardens® name and the consumer trust that comes along with the brand, these marketing tools allow you to appeal to a wide audience and easily create high-quality marketing pieces.

Print Marketing

With our on-demand print marketing center, it's easy to create high-quality, branded marketing materials. Postcards, business cards, brand-building brochures, flyers - and just about any other promotional products you want to customize with your information - are always at your fingertips and many products can be printed the same day!

Explore Print Marketing

Digital Marketing

Capture and convert more leads! Our Digital Marketing Center helps you create and send professional communications in a flash. Fully integrated with our CRM, you can choose the design you like and easily add listing descriptions and photos in just a few clicks. This tools makes it easy to set up, maintain, and monitor your marketing campaigns.

Social Media

BHGRE is active in the social media space across multiple platforms. We provide high quality content and all the resources you need to stay top of mind with consumers via social media.

Listing & Buyer Presentations

BHGRE-branded presentation tools you can use before, during, or after an initial meeting with potential prosepects. Each PowerPoint presentation is fully-scripted and customizable so you can adapt it for your audience.

Explore Presentations

Advertising

Access tools and templates for online, television, and print marketing, along with deep discounts on unique media opportunities. We have a variety of professionally-designed advertising templates available for you to use in your local marketing campaigns.

Explore Advertising

Philanthropy

Philanthropy is important to BHGRE and our affiliates. Our philanthropic initiatives, aligned closely with our core value and brand positioning, focus on porividing safe and healthy homes and communities. We provide access to valuable support materials, including flyers, banners, social media toolkits, and more to help support our charities.

The Brand Tiers

To enhance your marketing endeavors, we created five additional tiers for marketing your listings in the luxury, urban, ranch and resort, waterfront, and commerical markets.

Exclusive marketing materials for different market segments, including Luxury, Waterfront, Urban, Ranch & Resort,  BHGRE Commercial, and Distinctive Collection by Better Homes and Gardens Real Estate®

Professionally-designed presentations and print and digital marketing templates to market to both buyers and sellers

High-quality lifestyle and real estate content to help keep in touch with costumers and prospects year-round.

The BHGRE Brand Guide



The Brand Guide is a comprehensive tool that provides access to our brand identity standards as well as a huge library of ready-to-use imagery, social media templates, and animated gifs.

BHGRE National Marketing Plan

Better Homes and Gardens Real Estate is constantly promoting our brand, companies, agents, and listings. Whether you are surfing the web, thumbing through high profile magazines, or exploring social media, chances are you have come across one of our national marketing campaigns. 

The 2017 Consumer Marketing Plan captures many aspects of our national initiatives. Explore the site to learn more.

Consumer Marketing Plan