Diversity
Diversity at BHGRE®
At Better Homes and Gardens® Real Estate, we understand the significance of serving a diverse and ever-changing consumer landscape and we are proud of the diversity among our affiliated real estate professionals. In this section, you can learn more about the myriad of tools and resources available to help you build your business and serve different market segments.
Membership Organizations
Open to all, these membership organizations are available for you to join, network, learn, and build your business. We also encourage you to take the opportunity to join your local chapters of these organizations. More information on how you can join access exclusive BHGRE membership and event discounts can be found below.
The National Association of Hispanic Real Estate Professionals (NAHREP) is the voice for Hispanic real estate professionals and a proud champion of homeownership for the Hispanic community.
Realogy Discounted National Membership Code: REALOGY$89
The below link must be used when redeeming the Membership discount code.
The Asian Real Estate Association of America (AREAA) is a nonprofit real estate professional organization dedicated to promoting sustainable homeownership opportunities in Asian American communities by creating a powerful national voice for housing and real estate professionals that serve this dynamic market.
The LGBTQ+ Real Estate Alliance is the most comprehensive and premier LGBTQ+ & allied professional organization for real estate professionals. Their mission is to advocate, elevate, and celebrate.
When you join this alliance, you join a network of established leaders throughout the world who are actively dedicated to improving your ROI, giving you opportunities for education (even CE), advocacy, policy-shaping, chapter program participation across over 35 states, and a network of professionals you can use for referrals internally and market to clients externally.
For 2021, all BHGRE affiliated sales professionals will receive a $50 discount off of their first year of the Alliance Professional Membership by using the discount code BHGRE2021.LGBTQ+
The goal of NAREB is to bring together the nation's minority professionals in the real estate industry to promote the meaningful exchange of ideas about the real estate business and how to best serve clients.
Hispanic Marketing
Our goal is to help our network establish a connection with Hispanic home buyers and sellers through lifestyle content and practical information about homeownership. We also offer tools and resources to reach out to this growing market segment.
Listing and Buyer Presentations
Listing and Buyer presentations are available in Spanish for you to customize.your use to tap into this growing market segment. Click the button below and the scroll down the page to find the Spanish-languages versions of the BHGRE® presentation templates.
Prelisting Video DBA – Spanish
Select this video option if you want to send this in advance of listing presentation. Email bhgre@nmu.agency to have your logo, phone number, and URL added to the green slide at the end for a small cost.
Ad Templates
Expect Better® Commercial Customizable Video and Radio ads in Spanish
To be used in your local marketing area, These customizable commercial and radio ads are fully translated in Spanish and can be customized specifically for your company to include your company name, URL and phone number. Click the button below. Once on the landing page, click “Consumer Ads”, then “Consumer Videos”, “Consumer Print Ads” or “Radio Spots.”
Expect Better® - Built on Trust 30 Sec :30 Spanish-Language Video
Visit VIDEOS under the MARKETING tab Go to the “Ad Templates” Section above to find a customizable version of this video.
Expect Better® - Built on Trust 30 Sec Spanish
Visit VIDEOS under the MARKETING tab to find a customizable version of this video.
Stay Connected with our Lifestyle Content
The Better Homes and Gardens Real Estate® YouTube Channel has a dedicated Spanish language playlist filled with great lifestyle content for you to share and incorporate into your marketing plan.
Here you can find our Share lifestyle content with your Spanish-speaking clients for Hispanic consumers through via our blog, BHGRELife en español.
Access Spanish-language graphics in the BHGRE® Social Tool. Access the tool in the Social Media section on the Greenhouse. Log in to the tool, click “Library” and look for the Spanish infographics.
For just $13.25, you can sign up your Spanish-speaking clients for an annual subscription to People en Espanol magazine, complete with a custom label with your headshot, contact information, and personalized message! To learn more, visit the BUYBHG section of the Greenhouse.
Talent Attraction
If you are targeting bilingual or Hispanic agents, be sure to check out the following resources for your recruiting efforts
Career Website in Spanish
Our career site is also available in Spanish. Use this as a resource for your Hispanic recruiting efforts.
Asian Marketing
In partnership with the Asian Real Estate Association of America (AREAA), we have created a Feng Shui Staging Guide and a Feng Shui Cheat Sheet that portrays our findings from a first-of-its-kind survey of 500 Chinese-American homebuyers that reveal the impact of the ancient design philosophy, feng shui, on this population's home buying mindset and preferences. Use these in your presentations to impress your next homebuyer or seller!
