Diversity
Diversity at BHGRE
At Better Homes and Gardens® Real Estate, we understand the significance of serving a diverse and ever-changing consumer landscape and we are proud of the diversity among our affiliated real estate professionals. In this section, you can learn more about the myriad of tools and resources available to help you build your business and serve different market segments.
Membership Organizations
Open to all, these membership organizations are available for you to join, network, learn, and build your business. We also encourage you to take the opportunity to join your local chapters of these organizations. More information on how you can access exclusive BHGRE membership and event discounts can be found below.
The National Association of Hispanic Real Estate Professionals (NAHREP) is the voice for Hispanic real estate professionals and a proud champion of homeownership for the Hispanic community.
The LGBTQ+ Real Estate Alliance is the most comprehensive and premier LGBTQ+ & allied professional organization for real estate professionals. Their mission is to advocate, elevate, and celebrate.
When you join this alliance, you join a network of established leaders throughout the world who are actively dedicated to improving your ROI, giving you opportunities for education (even CE), advocacy, policy-shaping, chapter program participation across over 35 states, and a network of professionals you can use for referrals internally and market to clients externally.
For 2021, all BHGRE affiliated sales professionals will receive a $50 discount off of their first year of the Alliance Professional Membership by using the discount code BHGRE2021.
The goal of NAREB is to bring together the nation's minority professionals in the real estate industry to promote the meaningful exchange of ideas about the real estate business and how to best serve clients.
Talent Attraction
If you are targeting bilingual or Hispanic agents, be sure to check out the following resources for your recruiting efforts
Career Website in Spanish
Our career site is also available in Spanish. Use this as a resource for your Hispanic recruiting efforts.
Hispanic Marketing
Listing and Buyer Presentations
Listing and Buyer presentations are available for your use to tap into this growing market segment
Ad Templates
Expect Better® Commercial and Radio ads in Spanish
To be used in your local marketing area, these customizable commercial and radio ads are fully translated in Spanish and can be customized specifically for your company to include your company name, URL and phone number.
BHGRE Life en Espanol
Here you can find our lifestyle content for Hispanic consumers through our blog, BHGRELife en español.
Expect Better - Built on Trust 30 Sec Spanish
Visit VIDEOS under the MARKETING tab to find a customizable version of this video.
Prelisting Video DBA – Spanish
Select this video option if you want to promote your company. Email bhgre@nmu.agency to have your logo, phone number, and URL added to the green slide at the end.
Spanish Lifestyle Video Content
The Better Homes and Gardens Real Estate YouTube Channel has a dedicated Spanish language playlist filled with great lifestyle content for you to share and incorporate into your marketing plan.
Talent Attraction
If you are targeting bilingual or Hispanic agents, be sure to check out the following resources for your recruiting efforts.
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Asian Marketing
In partnership with the Asian Real Estate Association of America (AREAA), we have created a Feng Shui Staging Guide and a Feng Shui Cheat Sheet that portrays our findings from a first-of-its-kind survey of 500 Chinese-American homebuyers that reveal the impact of the ancient design philosophy, feng shui, on this population's home buying mindset and preferences. Use these in your presentations to impress your next homebuyer or seller!